Levels of Analysis in Business-to-Business Marketing

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Business-to-Business Marketing
Vol/bind	13
Udgave nummer	3
Sider (fra-til)	39-64
ISSN	1051-712X
Status	Udgivet - 2006

Emneord

@article{f02db6c0f8ad11db9160000ea68e967b,

title = "Levels of Analysis in Business-to-Business Marketing",

keywords = "B2B-handel, B2B-markedsf{\o}ring",

author = "Ricky Wilke and Thomas Ritter",

year = "2006",

language = "English",

volume = "13",

pages = "39--64",

journal = "Journal of Business-to-Business Marketing",

issn = "1051-712X",

publisher = "Routledge",

number = "3",

}