Learning Strategies to Deal with Market Disruptions and Turbulences in a Finite Time Horizon

Leonardo Santiago, Julia Couto, Nitin Joglekar

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Abstrakt

The ability to continuously innovate is a key asset to maintain a competitive advantage. However, very often, market turbulences or disruptions force firms to shift gears in their new product development strategies. This work considers the question of how firms should react to such disruptions when pursuing a finite time initiative. In particular, we focus on the role of pivoting strategies and cognitive maps to manage efforts to explore and exploit.
OriginalsprogEngelsk
Publikationsdato2017
Antal sider1
StatusUdgivet - 2017
Begivenhed2017 INFORMS Anual Meeting - Houston, USA
Varighed: 22 okt. 201725 okt. 2017
http://meetings2.informs.org/wordpress/houston2017/

Konference

Konference2017 INFORMS Anual Meeting
LandUSA
ByHouston
Periode22/10/201725/10/2017
Internetadresse

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