Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter

Clemens Schwender; Dennis Mocigemba; Siegmar Otto; Lucia A. Reisch; Sabine Bietz

Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter

Clemens Schwender
, Dennis Mocigemba
, Siegmar Otto
, Lucia A. Reisch
, Sabine Bietz

Jacobs University Bremen
SRH Hochschule Calw

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings: Refereed Sessions III-IV : Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network
Redaktører	Theo Geer Ken, Arnold Tukker, Carlo Vezzoli, Fabrizio Ceschin
Udgivelsessted	Delft
Forlag	SCORE
Publikationsdato	2008
Sider	353-372
Kapitel	24
Status	Udgivet - 2008
Begivenhed	2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network : Sustainable Consumption and Production: Framework for Action - Halles des Tanneurs, Brussels, Belgien Varighed: 10 mar. 2008 → 11 mar. 2008 Konferencens nummer: 2

Konference

Konference	2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network
Nummer	2
Lokation	Halles des Tanneurs
Land/Område	Belgien
By	Brussels
Periode	10/03/2008 → 11/03/2008
Sponsor	Europæiske Union

Bibliografisk note

Supported by the EU's 6th Framework Programme

Adgang til dokumentet

http://www.score-network.org/files/24121_CF2_session_3-4.pdfLicens: Ikke-specificeret

Handle.net

Persistent link

Citationsformater

Schwender, C., Mocigemba, D., Otto, S., Reisch, L. A., & Bietz, S. (2008). Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter. I T. G. Ken, A. Tukker, C. Vezzoli, & F. Ceschin (red.), Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network (s. 353-372). SCORE. http://www.score-network.org/files/24121_CF2_session_3-4.pdf

Schwender, Clemens ; Mocigemba, Dennis ; Otto, Siegmar et al. / Learning from Commercials - Communication Sustainability Issues to New Audiences : Why Emotions Matter. Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network. red. / Theo Geer Ken ; Arnold Tukker ; Carlo Vezzoli ; Fabrizio Ceschin. Delft : SCORE, 2008. s. 353-372

@inproceedings{be561eb0692e11dd9889000ea68e967b,

title = "Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter",

author = "Clemens Schwender and Dennis Mocigemba and Siegmar Otto and Reisch, \{Lucia A.\} and Sabine Bietz",

note = "Supported by the EU's 6th Framework Programme; Learning from Commercials - Communication Sustainability Issues to New Audiences ; Conference date: 10-03-2008 Through 11-03-2008",

year = "2008",

language = "English",

pages = "353--372",

editor = "Ken, \{Theo Geer\} and Arnold Tukker and Carlo Vezzoli and Fabrizio Ceschin",

booktitle = "Proceedings: Refereed Sessions III-IV",

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address = "Netherlands",

}

Schwender, C, Mocigemba, D, Otto, S, Reisch, LA & Bietz, S 2008, Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter. i TG Ken, A Tukker, C Vezzoli & F Ceschin (red), Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network. SCORE, Delft, s. 353-372, 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network , Brussels, Belgien, 10/03/2008. <http://www.score-network.org/files/24121_CF2_session_3-4.pdf>

Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter. / Schwender, Clemens; Mocigemba, Dennis; Otto, Siegmar et al.
Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network. red. / Theo Geer Ken; Arnold Tukker; Carlo Vezzoli; Fabrizio Ceschin. Delft: SCORE, 2008. s. 353-372.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Learning from Commercials - Communication Sustainability Issues to New Audiences

T2 - Learning from Commercials - Communication Sustainability Issues to New Audiences

AU - Schwender, Clemens

AU - Mocigemba, Dennis

AU - Otto, Siegmar

AU - Reisch, Lucia A.

AU - Bietz, Sabine

N1 - Conference code: 2

PY - 2008

Y1 - 2008

M3 - Article in proceedings

SP - 353

EP - 372

BT - Proceedings: Refereed Sessions III-IV

A2 - Ken, Theo Geer

A2 - Tukker, Arnold

A2 - Vezzoli, Carlo

A2 - Ceschin, Fabrizio

PB - SCORE

CY - Delft

Y2 - 10 March 2008 through 11 March 2008

ER -

Schwender C, Mocigemba D, Otto S, Reisch LA, Bietz S. Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter. I Ken TG, Tukker A, Vezzoli C, Ceschin F, red., Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network. Delft: SCORE. 2008. s. 353-372