Launching a Market Innovation in a Business Market

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	6 jun. 2013
Antal sider	6
Status	Udgivet - 6 jun. 2013
Begivenhed	The 42nd Annual Conference of the European Marketing Academy. EMAC 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Tyrkiet Varighed: 4 jun. 2013 → 7 jun. 2013 Konferencens nummer: 42 http://www.emac2013.org/

Konference	The 42nd Annual Conference of the European Marketing Academy. EMAC 2013
Nummer	42
Lokation	Istanbul Technical University
Land/Område	Tyrkiet
By	Istanbul
Periode	04/06/2013 → 07/06/2013
Internetadresse	http://www.emac2013.org/

Handle.net

@conference{5f151da19a2d450da0c6f2cd1eddcb8b,

title = "Launching a Market Innovation in a Business Market",

author = "Thomas Ritter and Jens Geersbro",

year = "2013",

month = jun,

day = "6",

language = "English",

note = "The 42nd Annual Conference of the European Marketing Academy. EMAC 2013 ; Conference date: 04-06-2013 Through 07-06-2013",

url = "http://www.emac2013.org/",

}