Abstract
This paper offers a review of existing literature on the topic of language management tools – the means by which language is managed – in multilingual organisations. By drawing on a combination of sociolinguistics and international business and management studies, a new taxonomy of language management tools is proposed, differentiating between three categories of tools. Firstly, corporate policies are the deliberate control of issues pertaining to language and communication developed at the managerial level of a firm. Secondly, corporate measures are the planned activities the firm’s leadership may deploy in order to address the language needs of the organisation. Finally, front-line practices refer to the use of informal, emergent language management tools available to staff members. The language management tools taxonomy provides a framework for operationalising the management of language in linguistically diverse environments.
Originalsprog | Engelsk |
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Publikationsdato | 2015 |
Antal sider | 21 |
Status | Udgivet - 2015 |
Begivenhed | 13th EIASM Workshop on International Management - Ca’Foscari University, Venice, Italien Varighed: 23 okt. 2015 → 24 okt. 2015 Konferencens nummer: 13 http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1127 |
Workshop
Workshop | 13th EIASM Workshop on International Management |
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Nummer | 13 |
Lokation | Ca’Foscari University |
Land/Område | Italien |
By | Venice |
Periode | 23/10/2015 → 24/10/2015 |
Internetadresse |
Emneord
- Conceptual paper
- Internal Communication
- Language management
- Multinational corporations