Language Differences and Operation Mode: The Role of Communicative Requirements

Angels Dasi, Torben Pedersen

    Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

    Abstrakt

    Language serves different purposes depending on the international activity in question. Language has many dimensions and firms’ communicative requirements vary by operational platform. We argue that different dimensions of language vary in their importance depending on the operation mode chosen for a foreign market, so that language distance matters in the case of a home-based sales force, while language incidence is key when operating through a local agent. The hypotheses are tested on a large data set encompassing 462 multinational corporations headquartered in Finland, South Korea, New Zealand, and Sweden that have undertaken a business operation in a foreign country.
    OriginalsprogEngelsk
    TitelProceedings of the 55th Annual Meeting of the Academy of International Business
    RedaktørerPatricia McDougall-Covin, Tunga Kiyak
    UdgivelsesstedEast Lansing, MI
    ForlagAcademy of International Business
    Publikationsdato2013
    Sider81
    StatusUdgivet - 2013
    BegivenhedAIB 2013 Annual Meeting : Bridging the Divide: Linking IB to Complementary Disciplines and Practice - Sabancı University, Koç University, and Özyeğin University, Istanbul, Tyrkiet
    Varighed: 3 jul. 20136 jul. 2013
    Konferencens nummer: 55
    http://aib.msu.edu/events/2013/

    Konference

    KonferenceAIB 2013 Annual Meeting
    Nummer55
    LokationSabancı University, Koç University, and Özyeğin University
    LandTyrkiet
    ByIstanbul
    Periode03/07/201306/07/2013
    Internetadresse
    NavnAcademy of International Business. Annual Meeting. Proceedings
    Vol/bind55
    ISSN2078-4430

    Citationsformater