Kompas 2nd Generation: Typologies that Travels in Time and Space

Flemming Hansen; Regin Reinert; Rolf Randrup; Henrick Dahl

doi:10.1007/978-3-319-11882-6_63

Kompas 2nd Generation: Typologies that Travels in Time and Space

Flemming Hansen, Regin Reinert, Rolf Randrup, Henrick Dahl

Institut for Afsætningsøkonomi

TNS Gallup

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning

Abstract

Since its introduction in 1994, Kompas has been a very successful value measurement system used for media-planning, marketing strategy formulation and many other purposes. It has been used particularly in the Nordic countries, but also in Poland and Israel, and recently, it is coming into use in other countries also. The Kompas is unique, in the sense, that it is based upon people's ordinary opinions, interpreted in terms of underlying values, and it is easy to use, because it works with an easily interpreted two-dimensional solution traditional vs. modern, and social vs. individual.

Originalsprog	Engelsk
Titel	Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference : Proceedings of the Academy of Marketing Science. Volume XXV
Redaktører	Harlan E. Spotts
Antal sider	26
Udgivelsessted	Cham
Forlag	Springer
Publikationsdato	2002
Sider	185-210
ISBN (Trykt)	9783319118819
ISBN (Elektronisk)	9783319118826
DOI	https://doi.org/10.1007/978-3-319-11882-6_63
Status	Udgivet - 2002
Begivenhed	2002 AMS Annual Conference - Sanibel Harbour Resort, Fort Myers, USA Varighed: 29 maj 2002 → 1 jun. 2002 Konferencens nummer: 21 https://www.ams-web.org/page/PreviousConferences

Konference

Konference	2002 AMS Annual Conference
Nummer	21
Lokation	Sanibel Harbour Resort
Land/Område	USA
By	Fort Myers
Periode	29/05/2002 → 01/06/2002
Internetadresse	https://www.ams-web.org/page/PreviousConferences

Navn	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

Emneord

Markedssegmentering
Markedsføringsstrategi
Kompas

Adgang til dokumentet

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Citationsformater

Hansen, Flemming ; Reinert, Regin ; Randrup, Rolf et al. / Kompas 2nd Generation : Typologies that Travels in Time and Space. Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference: Proceedings of the Academy of Marketing Science. Volume XXV. red. / Harlan E. Spotts. Cham : Springer, 2002. s. 185-210 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "Kompas 2nd Generation: Typologies that Travels in Time and Space",

abstract = "Since its introduction in 1994, Kompas has been a very successful value measurement system used for media-planning, marketing strategy formulation and many other purposes. It has been used particularly in the Nordic countries, but also in Poland and Israel, and recently, it is coming into use in other countries also. The Kompas is unique, in the sense, that it is based upon people's ordinary opinions, interpreted in terms of underlying values, and it is easy to use, because it works with an easily interpreted two-dimensional solution traditional vs. modern, and social vs. individual.",

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booktitle = "Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference",

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note = "2002 AMS Annual Conference ; Conference date: 29-05-2002 Through 01-06-2002",

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Hansen, F, Reinert, R, Randrup, R & Dahl, H 2002, Kompas 2nd Generation: Typologies that Travels in Time and Space. i HE Spotts (red.), Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference: Proceedings of the Academy of Marketing Science. Volume XXV. Springer, Cham, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, s. 185-210, 2002 AMS Annual Conference, Fort Myers, Florida, USA, 29/05/2002. https://doi.org/10.1007/978-3-319-11882-6_63

Kompas 2nd Generation: Typologies that Travels in Time and Space. / Hansen, Flemming; Reinert, Regin; Randrup, Rolf et al.
Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference: Proceedings of the Academy of Marketing Science. Volume XXV. red. / Harlan E. Spotts. Cham: Springer, 2002. s. 185-210 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning

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Hansen F, Reinert R, Randrup R, Dahl H. Kompas 2nd Generation: Typologies that Travels in Time and Space. I Spotts HE, red., Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference: Proceedings of the Academy of Marketing Science. Volume XXV. Cham: Springer. 2002. s. 185-210. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-11882-6_63