Key Success Factors for Sales Force Readiness: A Study of Product Launches in the Swedish Pharmaceutical Industry

Stefan C. Fraenkel

    Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandlingForskning

    3 Downloads (Pure)
    OriginalsprogEngelsk
    Udgivelses stedFrederiksberg
    ForlagSamfundslitteratur
    Antal sider285
    ISBN (Trykt)9788759384534
    StatusUdgivet - 2010
    NavnPhD serie
    Nummer1.2011
    ISSN0906-6934

    Citationsformater

    Fraenkel, S. C. (2010). Key Success Factors for Sales Force Readiness: A Study of Product Launches in the Swedish Pharmaceutical Industry. Frederiksberg: Samfundslitteratur. PhD serie, Nr. 1.2011