It's All in the Details: Understanding Design and Brand Preference

Judith Lynne Zaichkowsky; Tore Kristensen; Gorm Gabrielsen

It's All in the Details: Understanding Design and Brand Preference

Judith Lynne Zaichkowsky, Tore Kristensen, Gorm Gabrielsen

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2010
Status	Udgivet - 2010
Begivenhed	The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010 - Escuela Superior de Administración y Dirección de Empresas (ESADE), Barcelona, Spanien Varighed: 9 apr. 2010 → 11 apr. 2010 Konferencens nummer: 6 http://www.esade.edu/web/eng

Konference

Konference	The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010
Nummer	6
Lokation	Escuela Superior de Administración y Dirección de Empresas (ESADE)
Land/Område	Spanien
By	Barcelona
Periode	09/04/2010 → 11/04/2010
Internetadresse	http://www.esade.edu/web/eng

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Persistent link

Citationsformater

@conference{fe7276c566ed4474837770cc077ece7c,

title = "It's All in the Details: Understanding Design and Brand Preference ",

author = "Zaichkowsky, {Judith Lynne} and Tore Kristensen and Gorm Gabrielsen",

year = "2010",

language = "English",

note = "The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010 ; Conference date: 09-04-2010 Through 11-04-2010",

url = "http://www.esade.edu/web/eng",

}

It's All in the Details: Understanding Design and Brand Preference . / Zaichkowsky, Judith Lynne; Kristensen, Tore ; Gabrielsen, Gorm.
2010. Paper præsenteret på The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, Barcelona, Spanien.

Publikation: Konferencebidrag › Paper › Forskning › peer review