Is Web 2.0 Really a Success in Online Retail Branding? Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelBook of Abstracts : 19th Recent Advances in Retailing & Services Science Conference
RedaktørerHarry Timmermans
Antal sider1
ForlagEIRASS
Publikationsdato2012
ISBN (Trykt)978-90-6814-186-3
StatusUdgivet - 2012
Begivenhed19th International Conference on Recent Advances in Retailing and Services Science - Wien, Østrig
Varighed: 9 jul. 201212 jul. 2012
Konferencens nummer: 19
http://w3.bwk.tue.nl/nl/onderzoek/urban_planning/eirass/vienna_2012/

Konference

Konference19th International Conference on Recent Advances in Retailing and Services Science
Nummer19
LandØstrig
ByWien
Periode09/07/201212/07/2012
Internetadresse

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Citer dette

Shao, W., & Gyrd-Jones, R. (2012). Is Web 2.0 Really a Success in Online Retail Branding? Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands. I H. Timmermans (red.), Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference EIRASS.
Shao, Wei ; Gyrd-Jones, Richard. / Is Web 2.0 Really a Success in Online Retail Branding? Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands. Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference. red. / Harry Timmermans. EIRASS, 2012.
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title = "Is Web 2.0 Really a Success in Online Retail Branding?: Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands",
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isbn = "978-90-6814-186-3",
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Shao, W & Gyrd-Jones, R 2012, Is Web 2.0 Really a Success in Online Retail Branding? Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands. i H Timmermans (red.), Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference. EIRASS, 19th International Conference on Recent Advances in Retailing and Services Science, Wien, Østrig, 09/07/2012.

Is Web 2.0 Really a Success in Online Retail Branding? Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands. / Shao, Wei; Gyrd-Jones, Richard.

Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference. red. / Harry Timmermans. EIRASS, 2012.

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

TY - ABST

T1 - Is Web 2.0 Really a Success in Online Retail Branding?

T2 - Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands

AU - Shao, Wei

AU - Gyrd-Jones, Richard

N1 - CBS Library does not have access to the material

PY - 2012

Y1 - 2012

M3 - Conference abstract in proceedings

SN - 978-90-6814-186-3

BT - Book of Abstracts

A2 - Timmermans, Harry

PB - EIRASS

ER -

Shao W, Gyrd-Jones R. Is Web 2.0 Really a Success in Online Retail Branding? Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands. I Timmermans H, red., Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference. EIRASS. 2012