Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk

Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandlingForskning

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OriginalsprogEngelsk
UdgivelsesstedFrederiksberg
ForlagCopenhagen Business School [Phd]
Antal sider458
ISBN (Trykt)9788792842701
ISBN (Elektronisk)9788792842718
StatusUdgivet - 2012
NavnPhD series
Nummer22.2012
ISSN0906-6934

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