Is Social Integration Necessary for Corporate Branding?: A Study of Corporate Branding Strategies at Novo Nordisk

Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk

Publikation: Bog/antologi/afhandling/rapport › Ph.d.-afhandling

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Originalsprog	Engelsk

Udgivelsessted	Frederiksberg
Forlag	Copenhagen Business School [Phd]
Antal sider	458
ISBN (Trykt)	9788792842701
ISBN (Elektronisk)	9788792842718
Status	Udgivet - 2012

@phdthesis{758c24990c30458aa7fb750910fef07c,

title = "Is Social Integration Necessary for Corporate Branding?: A Study of Corporate Branding Strategies at Novo Nordisk",

author = "{Holm Hansen}, Jacob",

year = "2012",

language = "English",

isbn = "9788792842701",

series = "PhD series",

number = "22.2012",

publisher = "Copenhagen Business School [Phd]",

address = "Denmark",

}