Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk

Jacob Holm Hansen

Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandlingForskning

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OriginalsprogEngelsk
Udgivelses stedFrederiksberg
ForlagCopenhagen Business School [Phd]
Antal sider458
ISBN (Trykt)9788792842701
ISBN (Elektronisk)9788792842718
StatusUdgivet - 2012
NavnPhD series
Nummer22.2012
ISSN0906-6934

Citationsformater

Holm Hansen, J. (2012). Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk. Frederiksberg: Copenhagen Business School [Phd]. PhD series, Nr. 22.2012