Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk

Jacob Holm Hansen

Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandlingForskning

167 Downloads (Pure)
OriginalsprogEngelsk
Udgivelses stedFrederiksberg
ForlagCopenhagen Business School [Phd]
Antal sider458
ISBN (Trykt)9788792842701
ISBN (Elektronisk)9788792842718
StatusUdgivet - 2012
NavnPhD series
Nummer22.2012
ISSN0906-6934

Citer dette

Holm Hansen, J. (2012). Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk. Frederiksberg: Copenhagen Business School [Phd]. PhD series, Nr. 22.2012
Holm Hansen, Jacob. / Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk. Frederiksberg : Copenhagen Business School [Phd], 2012. 458 s. (PhD series; Nr. 22.2012).
@phdthesis{758c24990c30458aa7fb750910fef07c,
title = "Is Social Integration Necessary for Corporate Branding?: A Study of Corporate Branding Strategies at Novo Nordisk",
author = "{Holm Hansen}, Jacob",
year = "2012",
language = "English",
isbn = "9788792842701",
series = "PhD series",
number = "22.2012",
publisher = "Copenhagen Business School [Phd]",
address = "Denmark",

}

Holm Hansen, J 2012, Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk. PhD series, nr. 22.2012, Copenhagen Business School [Phd], Frederiksberg.

Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk. / Holm Hansen, Jacob.

Frederiksberg : Copenhagen Business School [Phd], 2012. 458 s. (PhD series; Nr. 22.2012).

Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandlingForskning

TY - BOOK

T1 - Is Social Integration Necessary for Corporate Branding?

T2 - A Study of Corporate Branding Strategies at Novo Nordisk

AU - Holm Hansen, Jacob

PY - 2012

Y1 - 2012

M3 - Ph.D. thesis

SN - 9788792842701

T3 - PhD series

BT - Is Social Integration Necessary for Corporate Branding?

PB - Copenhagen Business School [Phd]

CY - Frederiksberg

ER -

Holm Hansen J. Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk. Frederiksberg: Copenhagen Business School [Phd], 2012. 458 s. (PhD series; Nr. 22.2012).