@inbook{572623e0c02211db9769000ea68e967b,
title = "Is Marketing Knowledge International?: A Case of Key Accounts",
keywords = "Videnoverf{\o}rsel, Key account management, Videnledelse, Markedsinformation, nordic kellog's",
author = "Mogens Bjerre and Sharma, {D. Deo}",
note = "Opstilling: 658.114 lea L{\o}be nr.: 033712",
year = "2003",
language = "English",
isbn = "1840646624",
series = "New horizons in international business",
publisher = "Edward Elgar Publishing",
pages = "123--141",
editor = "Anders Blomstermo and Sharma, {D. Deo}",
booktitle = "Learning in the internationalisation process of firms",
address = "United Kingdom",
}