Is Branding Creating Shareholder Wealth for Banks?

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	International Journal of Bank Marketing
Vol/bind	27
Udgave nummer	3
Sider (fra-til)	186-201
Antal sider	16
ISSN	0265-2323
DOI	https://doi.org/10.1108/02652320910950187
Status	Udgivet - 2009

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@article{69dfd1e080b711de8153000ea68e967b,

title = "Is Branding Creating Shareholder Wealth for Banks?",

author = "Lars Ohnemus",

year = "2009",

doi = "10.1108/02652320910950187",

language = "English",

volume = "27",

pages = "186--201",

journal = "International Journal of Bank Marketing",

issn = "0265-2323",

publisher = "Emerald Group Publishing",

number = "3",

}