Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analyzing Fingerprints

Marcus Schmidt; Niels Krause

Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analyzing Fingerprints

Marcus Schmidt
, Niels Krause

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Advertising research in the Nordic countries
Redaktører	Flemming Hansen, Lotte Yssing Hansen
Antal sider	16
Udgivelsessted	Frederiksberg
Forlag	Samfundslitteratur
Publikationsdato	2001
Sider	228-243
ISBN (Trykt)	8759308907
Status	Udgivet - 2001

Bibliografisk note

Opstilling: 659.1 adv
Løbe nr.: 0110266

Emneord

Dataindsamlingsteknik
Reklametryksager
Tilbudsaviser
Surveys

Handle.net

Persistent link

Citationsformater

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Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analyzing Fingerprints. / Schmidt, Marcus; Krause, Niels.
Advertising research in the Nordic countries. red. / Flemming Hansen; Lotte Yssing Hansen. Frederiksberg: Samfundslitteratur, 2001. s. 228-243.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

TY - CHAP

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AU - Schmidt, Marcus

AU - Krause, Niels

N1 - Opstilling: 659.1 adv Løbe nr.: 0110266

PY - 2001

Y1 - 2001

KW - Dataindsamlingsteknik

KW - Reklametryksager

KW - Tilbudsaviser

KW - Surveys

M3 - Book chapter

SN - 8759308907

SP - 228

EP - 243

BT - Advertising research in the Nordic countries

A2 - Hansen, Flemming

A2 - Yssing Hansen, Lotte

PB - Samfundslitteratur

CY - Frederiksberg

ER -