Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analysing Fingerprints

Marcus Schmidt, Niels Krause

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelEnhancing Knowledge Development in Marketing : 2000 AMA Eucators' Proceedings
RedaktørerGregory T. Gundlach, Patrick E. Murphy
UdgivelsesstedChicago
ForlagAmerican Marketing Association
Publikationsdato2000
Sider322-333
ISBN (Trykt)9780877572879
StatusUdgivet - 2000
BegivenhedAMA Summer Educator's Conference 2000 - Chicago, USA
Varighed: 8 okt. 20009 okt. 2000

Konference

KonferenceAMA Summer Educator's Conference 2000
LandUSA
ByChicago
Periode08/10/200009/10/2000

Citationsformater