@inproceedings{dd3fbcdfd914473880928d8b04a89d1d,
title = "Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analysing Fingerprints",
author = "Marcus Schmidt and Niels Krause",
year = "2000",
language = "English",
isbn = "9780877572879",
pages = "322--333",
editor = "Gundlach, {Gregory T.} and Murphy, {Patrick E.}",
booktitle = "Enhancing Knowledge Development in Marketing",
publisher = "American Marketing Association",
address = "United States",
note = "AMA Summer Educator's Conference 2000 ; Conference date: 08-10-2000 Through 09-10-2000",
}