Introduction: The Challenges of Corporate Branding

Majken Schultz; Leslie de Chernatony

doi:10.1057/palgrave.crr.1540168

Introduction: The Challenges of Corporate Branding

Majken Schultz, Leslie de Chernatony

Birmingham Business School

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Corporate Reputation Review
Vol/bind	5
Udgave nummer	2-3
Sider (fra-til)	105-114
Antal sider	10
ISSN	1363-3589
DOI	https://doi.org/10.1057/palgrave.crr.1540168
Status	Udgivet - 2002

Bibliografisk note

Opstilling: Cor

Emneord

Corporate branding

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Citationsformater

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title = "Introduction: The Challenges of Corporate Branding",

keywords = "Corporate branding",

author = "Majken Schultz and {de Chernatony}, Leslie",

note = "Opstilling: Cor",

year = "2002",

doi = "10.1057/palgrave.crr.1540168",

language = "English",

volume = "5",

pages = "105--114",

journal = "Corporate Reputation Review",

issn = "1363-3589",

publisher = "Palgrave Macmillan",

number = "2-3",

}

TY - JOUR

T1 - Introduction

T2 - The Challenges of Corporate Branding

AU - Schultz, Majken

AU - de Chernatony, Leslie

N1 - Opstilling: Cor

PY - 2002

Y1 - 2002

KW - Corporate branding

U2 - 10.1057/palgrave.crr.1540168

DO - 10.1057/palgrave.crr.1540168

M3 - Journal article

SN - 1363-3589

VL - 5

SP - 105

EP - 114

JO - Corporate Reputation Review

JF - Corporate Reputation Review

IS - 2-3

ER -