Internationalization Process Perspectives: Revisiting the Link Between Market Knowledge and Market Commitment

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Abstrakt

To manage the increasing competition in their home markets, firms need to go international and seek new markets, improve their efficiency, acquire natural resources, and (or) gain access to strategic assets. Irrespective of the motivations driving the decision to cross national boundaries, firms face the challenge to plan their internationalization process (IP) effectively. This chapter offers an overview of the IP perspective starting from the original formulation of the IP - or Uppsala - model (Johanson & Vahlne, 1977) to its latest revision (Vahlne & Johanson, 2017) and the open-ended debate that this revision continues to stimulate. It then discusses how firms acquire market knowledge for the first-time versus subsequent internationalization, and why they may change their market commitment after the initial foreign market entry.
OriginalsprogEngelsk
TitelThe Oxford Handbook of International Business Strategy
RedaktørerKamel Mellahi, Klaus Meyer, Rajneesh Narula, Irina Surdu, Alain Verbeke
Antal sider21
UdgivelsesstedOxford
ForlagOxford University Press
Publikationsdato2021
Sider248-268
Kapitel7
ISBN (Trykt)9780198868378
DOI
StatusUdgivet - 2021

Emneord

  • IP model
  • International knowledge acquisition
  • Internationalization dynamics
  • Market knowledge speed
  • Path-breaking commitment
  • MNE performance
  • Managerial roles

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