Internationalization and Hotel Performance: The Missing Pieces

Albert G. Assaf, Alexander Josiassen, Haemon Oh

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Few industries are as inherently international as the hotel industry. This article sets out to investigate the impact of internationalization on performance in the hotel industry. Building on the theory of organizational learning the authors test several hypotheses regarding the shape of the internationalization–performance relationship, as well as the impact of four moderating variables. In line with the research aim and the underlying dynamism of organizational learning theory, these hypotheses are tested using a dynamic Bayesian model. The results indicate that internationalization has a U-shaped impact on hotel performance, moderated by cultural distance, regulations and restrictions, and the level of development congruence. The authors discuss the implications of these findings for practice and provide directions for future research.
TidsskriftTourism Economics
Udgave nummer3
Sider (fra-til)572-592
Antal sider21
StatusUdgivet - jun. 2016


  • Internationalization
  • Hotel performance
  • Organizational learning