@techreport{22fcaff0c02511db9769000ea68e967b,
title = "International Retailing Operations: Downstream Entry and Expansion via Franchising",
abstract = "In this article, the shift into international franchising from other forms of operation, rather than the typical home market franchising base, is explored. The focus is international retail franchising, based on a study of the Danish clothing and footwear industry. In this study it was found that Danish companies were moving into international franchising as an outcome of a more general shift from upstream wholesaling and subcontracting activities to downstream involvement in retailing activities. Preceding establishments of foreign subsidiaries and company-owned retail operations seemed to be important in facilitating the move into franchising.",
keywords = "Detailhandel, Franchising, Virksomhedens internationalisering, T{\o}jbutikker, International franchising, International retailing, Internationalization, Foreign operation mode",
author = "Bent Petersen and Welch, {Lawrence S.}",
year = "1999",
language = "English",
series = "Working Paper / Department of International Economics and Management, Copenhagen Business School",
publisher = "Department of International Economics and Management, Copenhagen Business School",
number = "5-1999",
type = "WorkingPaper",
institution = "Department of International Economics and Management, Copenhagen Business School",
}