International Retailing Operations: Downstream Entry and Expansion via Franchising

Bent Petersen, Lawrence S. Welch

    Publikation: Working paperForskning

    197 Downloads (Pure)

    Abstrakt

    In this article, the shift into international franchising from other forms of operation, rather than the typical home market franchising base, is explored. The focus is international retail franchising, based on a study of the Danish clothing and footwear industry. In this study it was found that Danish companies were moving into international franchising as an outcome of a more general shift from upstream wholesaling and subcontracting activities to downstream involvement in retailing activities. Preceding establishments of foreign subsidiaries and company-owned retail operations seemed to be important in facilitating the move into franchising
    OriginalsprogEngelsk
    UdgivelsesstedCopenhagen
    UdgiverDepartment of International Economics and Management, Copenhagen Business School
    Antal sider23
    StatusUdgivet - 1999
    NavnWorking Paper / Department of International Economics and Management, Copenhagen Business School
    Nummer5-1999

    Emneord

    • Detailhandel
    • Franchising
    • Virksomhedens internationalisering
    • Tøjbutikker

    Citationsformater