International copy testing: Recent developments in the measurement of advertising effectiveness

Flemming Hansen

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Globalization and its managerial implications
Redaktører	C.P. Rao
Antal sider	18
Udgivelsessted	Westport Conn.
Forlag	Quorum Books
Publikationsdato	2001
Sider	166-183
ISBN (Trykt)	1567202632
Status	Udgivet - 2001

Opstilling: 339.94 glo
Løbe nr.: 003561

Emneord

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