Internal marketing: A study of employee loyalty, its determinants and consequences

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Emneord

@article{3d1f8010ef2311db9160000ea68e967b,

title = "Internal marketing: A study of employee loyalty, its determinants and consequences",

keywords = "Medarbejderloyalitet, Medarbejdertilfredshed, Relationsmarkedsf{\o}ring, Servicemarkedsf{\o}ring",

author = "Anne Martensen and Lars Gr{\o}nholdt",

year = "2006",

language = "English",

volume = "2",

pages = "92--116",

journal = "Innovative Marketing",

issn = "1814-2427",

publisher = "LLC CPC Business Perspectives",

number = "4",

}

TY - JOUR

T1 - Internal marketing

T2 - A study of employee loyalty, its determinants and consequences

AU - Martensen, Anne

AU - Grønholdt, Lars

PY - 2006

Y1 - 2006

KW - Medarbejderloyalitet

KW - Medarbejdertilfredshed

KW - Relationsmarkedsføring

KW - Servicemarkedsføring

M3 - Journal article

SN - 1814-2427

VL - 2

SP - 92

EP - 116

JO - Innovative Marketing

JF - Innovative Marketing

IS - 4

ER -