Integration of Platform Features and Intra-Platform Competition: A Study in the Video Game Industry

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Abstrakt

We investigate the effects of complementors using technical features offered for optional integration by the platform operator in their own products. Drawing from three years of game sales data from the popular video game platform, Steam, we find that complementors generally benefit from aligning their product development with the platform. In particular, our results suggest that these benefits differ by the type of complementor. While major game developers increase their sales performance immediately as well as over time, niche complementors increase sales only over time as a result of integrating platform features. However, the effect over time is much stronger for niche complementors. Through our analysis, we argue that the digital technology foundation on which many digital platforms operate matters for intra-platform competition and we discuss these findings in the light of recent work on the digital platform ecosystems. Our study adds to the platform literature by highlighting the effects of integrating platforms features for the intra-platform competition and how these effects differ by the type of complementor."
OriginalsprogEngelsk
TitelProceedings of the Eightieth Annual Meeting of the Academy of Management
RedaktørerGuclu Atinc
Antal sider1
UdgivelsesstedBriarcliff Manor, NY
ForlagAcademy of Management
Publikationsdato2020
DOI
StatusUdgivet - 2020
BegivenhedThe Academy of Management Annual Meeting 2020: Broadening Our Sight - Virtual
Varighed: 7 aug. 202011 aug. 2020
Konferencens nummer: 80
https://aom.org/events/annual-meeting/past-annual-meetings/2020-broadening-our-sight

Konference

KonferenceThe Academy of Management Annual Meeting 2020
Nummer80
LokationVirtual
Periode07/08/202011/08/2020
Internetadresse
NavnAcademy of Management Proceedings
ISSN0065-0668

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