Integrated Marketing Communication and Postmodernity: An Odd Couple?

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Abstract

Udgivelsesdato: Maj

Originalsprog	Engelsk
Tidsskrift	Corporate Communications. An International Journal
Vol/bind	10
Udgave nummer	2
Sider (fra-til)	156-167
ISSN	1356-3289
Status	Udgivet - 1 maj 2005
Udgivet eksternt	Ja

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title = "Integrated Marketing Communication and Postmodernity: An Odd Couple?",

abstract = "Udgivelsesdato: Maj",

author = "Christensen, \{Lars Th{\o}ger\} and Simon Torp and Firat, \{A. Fuat\}",

year = "2005",

month = may,

day = "1",

language = "English",

volume = "10",

pages = "156--167",

journal = "Corporate Communications. An International Journal",

issn = "1356-3289",

publisher = "Emerald Group Publishing",

number = "2",

}

TY - JOUR

T1 - Integrated Marketing Communication and Postmodernity

T2 - An Odd Couple?

AU - Christensen, Lars Thøger

AU - Torp, Simon

AU - Firat, A. Fuat

PY - 2005/5/1

Y1 - 2005/5/1

N2 - Udgivelsesdato: Maj

AB - Udgivelsesdato: Maj

M3 - Journal article

SN - 1356-3289

VL - 10

SP - 156

EP - 167

JO - Corporate Communications. An International Journal

JF - Corporate Communications. An International Journal

IS - 2

ER -