Innovation Processes in Transnational Corporations

If innovation is considered as a process, then the differentiation of the innovation process into two phases creates several benefits. These two phases are, firstly, a pre-project phase fostering creativity and effectiveness, and a secondly a discipline-focused phase to ensure efficiency of implementation. This differentiation enables transnational companies to replicate and scale innovation efforts more easily in remote locations, exploiting both economies of scale and scope. Although the characteristics of these phases are quite distinct, few companies have consistent and differentiated techniques to manage and lead the overall innovation effort specific to each phase.