Individual Responses to Competing Institutional Logics in Emerging Markets

Dana Minbaeva*, Maral Muratbekova-Touron, Dilek Zamantılı Nayır, Solon Moreira

*Corresponding author af dette arbejde

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Abstrakt

In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they are unlikely to choose one logic over another. Instead, they combine both logics act as hybridizers. We identified three roles of local (Kazakhstani and Turkish) managers as hybridizers: bridging between competing logics, boundary spanning and cultural buffering.
OriginalsprogEngelsk
Artikelnummer101778
TidsskriftInternational Business Review
Antal sider14
ISSN0969-5931
DOI
StatusUdgivet - 29 dec. 2020

Bibliografisk note

E-pub ahead of print. Published online 29. December 2020

Emneord

  • Competing institutional logics
  • Emerging economies
  • Individual responses

Citationsformater