TY - JOUR
T1 - Individual Responses to Competing Institutional Logics in Emerging Markets
AU - Minbaeva, Dana
AU - Muratbekova-Touron, Maral
AU - Nayır, Dilek Zamantılı
AU - Moreira, Solon
N1 - E-pub ahead of print. Published online 29. December 2020
PY - 2020/12/29
Y1 - 2020/12/29
N2 - In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they are unlikely to choose one logic over another. Instead, they combine both logics act as hybridizers. We identified three roles of local (Kazakhstani and Turkish) managers as hybridizers: bridging between competing logics, boundary spanning and cultural buffering.
AB - In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they are unlikely to choose one logic over another. Instead, they combine both logics act as hybridizers. We identified three roles of local (Kazakhstani and Turkish) managers as hybridizers: bridging between competing logics, boundary spanning and cultural buffering.
KW - Competing institutional logics
KW - Emerging economies
KW - Individual responses
KW - Competing institutional logics
KW - Emerging economies
KW - Individual responses
UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=954926245534&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes
U2 - 10.1016/j.ibusrev.2020.101778
DO - 10.1016/j.ibusrev.2020.101778
M3 - Journal article
AN - SCOPUS:85098515500
JO - International Business Review
JF - International Business Review
SN - 0969-5931
M1 - 101778
ER -