Individual Responses to Competing Institutional Logics in Emerging Markets

Dana Minbaeva; Maral Muratbekova-Touron; Dilek Zamantılı Nayır; Solon Moreira

doi:10.1016/j.ibusrev.2020.101778

Individual Responses to Competing Institutional Logics in Emerging Markets

Dana Minbaeva^*, Maral Muratbekova-Touron, Dilek Zamantılı Nayır, Solon Moreira

^*Corresponding author af dette arbejde

Institut for Strategi og Innovation

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

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Abstract

In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they are unlikely to choose one logic over another. Instead, they combine both logics act as hybridizers. We identified three roles of local (Kazakhstani and Turkish) managers as hybridizers: bridging between competing logics, boundary spanning and cultural buffering.

Originalsprog	Engelsk
Artikelnummer	101778
Tidsskrift	International Business Review
Vol/bind	30
Udgave nummer	4
Antal sider	14
ISSN	0969-5931
DOI	https://doi.org/10.1016/j.ibusrev.2020.101778
Status	Udgivet - aug. 2021

Bibliografisk note

Published online 29. December 2020

Emneord

Competing institutional logics
Emerging economies
Individual responses

Adgang til dokumentet

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dana_minbaeva_et_al_individual_responses_to_competing_institutional_logics_in_emerging_markets_acceptedversionAccepteret manuskript, 1,3 MBLicens: CC BY-NC-ND

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Citationsformater

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