Individual and Collective Identity Construction in a Niké Related Brand Community

Niels Kornum, Richard Gyrd-Jones, Nadia Al Zagir, Kristina A. Brandis

Publikation: KonferencebidragPaperForskningpeer review

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OriginalsprogEngelsk
Publikationsdato2015
Antal sider6
StatusUdgivet - 2015
BegivenhedThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015 - Turku School of Economics, University og Turko, Turku, Finland
Varighed: 27 apr. 201529 apr. 2015
Konferencens nummer: 10
http://www.utu.fi/en/units/tse/sites/10thglobalbrandconference/Pages/home.aspx

Konference

KonferenceThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015
Nummer10
LokationTurku School of Economics, University og Turko
LandFinland
ByTurku
Periode27/04/201529/04/2015
Internetadresse

Citer dette

Kornum, N., Gyrd-Jones, R., Al Zagir, N., & Brandis, K. A. (2015). Individual and Collective Identity Construction in a Niké Related Brand Community. Afhandling præsenteret på The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, Turku, Finland.
Kornum, Niels ; Gyrd-Jones, Richard ; Al Zagir, Nadia ; Brandis, Kristina A. / Individual and Collective Identity Construction in a Niké Related Brand Community. Afhandling præsenteret på The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, Turku, Finland.6 s.
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title = "Individual and Collective Identity Construction in a Nik{\'e} Related Brand Community",
author = "Niels Kornum and Richard Gyrd-Jones and {Al Zagir}, Nadia and Brandis, {Kristina A.}",
year = "2015",
language = "English",
note = "null ; Conference date: 27-04-2015 Through 29-04-2015",
url = "http://www.utu.fi/en/units/tse/sites/10thglobalbrandconference/Pages/home.aspx",

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Kornum, N, Gyrd-Jones, R, Al Zagir, N & Brandis, KA 2015, 'Individual and Collective Identity Construction in a Niké Related Brand Community' Paper fremlagt ved The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, Turku, Finland, 27/04/2015 - 29/04/2015, .

Individual and Collective Identity Construction in a Niké Related Brand Community. / Kornum, Niels; Gyrd-Jones, Richard; Al Zagir, Nadia; Brandis, Kristina A.

2015. Afhandling præsenteret på The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, Turku, Finland.

Publikation: KonferencebidragPaperForskningpeer review

TY - CONF

T1 - Individual and Collective Identity Construction in a Niké Related Brand Community

AU - Kornum, Niels

AU - Gyrd-Jones, Richard

AU - Al Zagir, Nadia

AU - Brandis, Kristina A.

PY - 2015

Y1 - 2015

M3 - Paper

ER -

Kornum N, Gyrd-Jones R, Al Zagir N, Brandis KA. Individual and Collective Identity Construction in a Niké Related Brand Community. 2015. Afhandling præsenteret på The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, Turku, Finland.