Individual and Collective Identity Construction in a Niké Related Brand Community

Niels Kornum, Richard Gyrd-Jones, Nadia Al Zagir, Kristina A. Brandis

Publikation: KonferencebidragPaperForskningpeer review

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OriginalsprogEngelsk
Publikationsdato2015
Antal sider6
StatusUdgivet - 2015
BegivenhedThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015 - Turku School of Economics, University og Turko, Turku, Finland
Varighed: 27 apr. 201529 apr. 2015
Konferencens nummer: 10
http://www.utu.fi/en/units/tse/sites/10thglobalbrandconference/Pages/home.aspx

Konference

KonferenceThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015
Nummer10
LokationTurku School of Economics, University og Turko
LandFinland
ByTurku
Periode27/04/201529/04/2015
Internetadresse

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