Increasing Donor Retention with Feedback on Donation Use

Edlira Shehu, Michel Clement, Karen Page Winterich, Besarta Veseli

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Abstrakt

This research investigates the impact of retention strategies where donors are informed about their past donation use. Two field experiments reveal the effectiveness of past donation use appeals relative to best-practice appeals based on acknowledgment. Two controlled studies replicate this effect and show that it is transmitted via service value.
OriginalsprogEngelsk
TitelProceedings of the Association for Consumer Research 2019
Antal sider6
UdgivelsesstedDuluth, NM
ForlagAssociation for Consumer Research
Publikationsdato2019
Sider93-98
ISBN (Trykt)9780915552801
StatusUdgivet - 2019
Begivenhed50th Annual Conference of the Association for Consumer Research. ACR 2019 - Atlanta, USA
Varighed: 17 okt. 201920 okt. 2019
Konferencens nummer: 50
https://www.acrwebsite.org/web/conferences/overview

Konference

Konference50th Annual Conference of the Association for Consumer Research. ACR 2019
Nummer50
LandUSA
ByAtlanta
Periode17/10/201920/10/2019
Internetadresse
NavnAdvances in Consumer Research
Vol/bind47
ISSN0098-9258

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