In Search of the Consumer: The History of Market Research from 1890 to 1960

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	The Routledge Companion to Marketing History
Redaktører	Brian Jones, Mark Tadajewski
Antal sider	23
Udgivelsessted	Abingdon
Forlag	Routledge
Publikationsdato	2016
Sider	61-83
Kapitel	4
ISBN (Trykt)	9780415714181
ISBN (Elektronisk)	9781315882857
DOI	https://doi.org/10.4324/9781315882857
Status	Udgivet - 2016

Navn	Routledge Companions in Business, Management and Accounting

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title = "In Search of the Consumer: The History of Market Research from 1890 to 1960",

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In Search of the Consumer: The History of Market Research from 1890 to 1960. / Schwarzkopf, Stefan.
The Routledge Companion to Marketing History. red. / Brian Jones; Mark Tadajewski. Abingdon: Routledge, 2016. s. 61-83 (Routledge Companions in Business, Management and Accounting).

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

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