Implications of Web 2.0 for Retail Branding:  Examination of Retailers’ Facebook Pages Using Leximancer

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2012
Antal sider	1
Status	Udgivet - 2012
Begivenhed	The Australian & New Zealand Marketing Academy Conference. ANZMAC 2012 - Adelaide, Australien Varighed: 3 dec. 2012 → 5 dec. 2012 http://anzmac.info/conference/2012/

Konference	The Australian & New Zealand Marketing Academy Conference. ANZMAC 2012
Land/Område	Australien
By	Adelaide
Periode	03/12/2012 → 05/12/2012
Internetadresse	http://anzmac.info/conference/2012/

Handle.net

@conference{5d0ac692a33148adbd17dce33b2c7975,

title = "Implications of Web 2.0 for Retail Branding: Examination of Retailers{\textquoteright} Facebook Pages Using Leximancer",

author = "Richard Gyrd-Jones and Wei Shao",

year = "2012",

language = "English",

note = "The Australian \& New Zealand Marketing Academy Conference (ANZMAC), ANZMAC12 ; Conference date: 03-12-2012 Through 05-12-2012",

url = "http://anzmac.info/conference/2012/",

}