Implications of Web 2.0 for Retail Branding: Examination of Retailers’ Facebook Pages Using Leximancer

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2012
Antal sider1
StatusUdgivet - 2012
BegivenhedThe Australian & New Zealand Marketing Academy Conference. ANZMAC 2012 - Adelaide, Australien
Varighed: 3 dec. 20125 dec. 2012
http://anzmac.info/conference/2012/

Konference

KonferenceThe Australian & New Zealand Marketing Academy Conference. ANZMAC 2012
LandAustralien
ByAdelaide
Periode03/12/201205/12/2012
Internetadresse

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