Impact of Language Competencies on International Business Performance: Small and Medium Enterprise Perspective

Ankita Tibrewal, Ad de Jong, Geoff Parkes, Iftakar Haji, Christof Backhaus

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

Abstrakt

Research suggests that around 75-80% of small and medium enterprises (SMEs) close within ten years (Wright et al, 2015) of commencement in United Kingdom due to a lack of growth. One way to generate growth is to export products and /or services and venture into international markets. Research studies emphasize there is strong link between exports and growth in UK and internationalisation is becoming critically important for business survival and growth (Lu and Beamish, 2001, Webster and Deshpande, 1989). Going international often requires knowledge of the languages in the countries to which the products are to be exported. However, little is known about the role of language competences within SMEs. In this paper we explore the role of languages/linguistic competencies using new scale ‘language operating Climate’ for SME’s growth and exports in United Kingdom.
OriginalsprogEngelsk
Publikationsdato2019
Antal sider1
StatusUdgivet - 2019
BegivenhedISBE 2019 Conference - Newcastle, Storbritannien
Varighed: 15 nov. 201915 nov. 2019
https://isbe.org.uk/isbe-2019/

Konference

KonferenceISBE 2019 Conference
Land/OmrådeStorbritannien
ByNewcastle
Periode15/11/201915/11/2019
Internetadresse

Emneord

  • International marketing
  • Market orientation
  • Export performance
  • SMEs
  • Scale development
  • Linguistic competence

Citationsformater