Immersion Ethnography of Elites

This chapter examines an innovative form of data-gathering that brings together two of the greatest methodological challenges social scientists face: conducting classical immersion ethnography and gaining access to elites. The difficulties of accessing elites for research purposes have been well-documented (Conti and O’Neill 2007; Gilding 2010; Harrington 2003). There has been less scholarly discussion of the challenges posed by traditional ethnography, a method whose claim to scientific status is based on the length and depth of the investigator’s immersion in an organization or culture.