Images of Users and Products Shown During New Product Design Increase Users' Willingness-To-Use the Innovation

Publikation: Working paper › Forskning

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@techreport{eef27dc0ebb911de95d6000ea68e967b,

title = "Images of Users and Products Shown During New Product Design Increase Users' Willingness-To-Use the Innovation",

keywords = "Creativity techniques, Willingness-to-use, creative cognition, analogical transfer, mental simulation",

author = "Christensen, {Bo Thomas}",

year = "2009",

language = "English",

publisher = "Department of Marketing. CBS",

address = "Denmark",

type = "WorkingPaper",

institution = "Department of Marketing. CBS",

}

TY - UNPB

T1 - Images of Users and Products Shown During New Product Design Increase Users' Willingness-To-Use the Innovation

AU - Christensen, Bo Thomas

PY - 2009

Y1 - 2009

KW - Creativity techniques

KW - Willingness-to-use

KW - creative cognition

KW - analogical transfer

KW - mental simulation

M3 - Working paper

BT - Images of Users and Products Shown During New Product Design Increase Users' Willingness-To-Use the Innovation

PB - Department of Marketing. CBS

CY - Frederiksberg

ER -