Images of Users and Products Shown During New Product Design Increase Users' Willingness-To-Use the Innovation

Publikation: Working paperForskning

16 Downloads (Pure)
OriginalsprogEngelsk
UdgivelsesstedFrederiksberg
UdgiverDepartment of Marketing. CBS
StatusUdgivet - 2009

Emneord

  • Creativity techniques
  • Willingness-to-use
  • creative cognition
  • analogical transfer
  • mental simulation

Citationsformater