Imagery of Ad-venture: Understanding Entrepreneurial Identity Through Metaphor and Drawing

Jean Clarke , Robin Holt

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review


We examine how visual metaphor can reveal the tacit assumptions entrepreneurs use to make sense of their lives. While metaphor is often equated with linguistic metaphor, here we argue that metaphors created through the modality of drawing can offer a more nuanced insight into how entrepreneurs make sense of their entrepreneurial identity. From an analysis of images drawn by entrepreneurs and accompanying interviews, metaphors emerge that are much more complex, nuanced and messy than their linguistic equivalents. The images allow the entrepreneurs to isolate salient meanings about being in business, but refrain from simplifying what remains a multifaceted and at times contradictory and paradoxical experience.
TidsskriftJournal of Business Venturing
Udgave nummer5
Sider (fra-til)476–497
Antal sider22
StatusUdgivet - 2017


  • Visual metaphor
  • Entrepreneurial identity
  • Drawing methodology