If You Let Them Build It, They Will Stay!: An Empirical Study of Add-on Content and User Engagement

Irfan  Kanat; Kevin Hong; Bin Gu; T. S. Raghu

doi:10125/41653

If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement

Irfan Kanat, Kevin Hong, Bin Gu, T. S. Raghu

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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Abstract

This study aims to uncover the effects of two types of add-on content –namely, user generated and developer generated content– on user engagement with software. Utilizing a novel dataset from a major online game distribution platform covering 7323 products between January 2015 and February 2016, the findings reveal that both types of add-on content increases the engagement with software. However, we observe substitutive patterns between different types of add-on content. Our results suggest integrating social features to the base product reduces these substitution effects. The results of this study contribute to the literatures on user engagement and add-on content by uncovering hitherto overlooked substitutive relations between user generated and developer generated add-on content.

Originalsprog	Engelsk
Titel	Proceedings of the 50th Hawaii International Conference on System Sciences
Redaktører	Tung X. Bui, Ralph Sprague
Antal sider	9
Udgivelsessted	Honolulu
Forlag	Hawaii International Conference on System Sciences (HICSS)
Publikationsdato	2017
Sider	4082-4090
ISBN (Trykt)	9780998133102
DOI	https://doi.org/10125/41653
Status	Udgivet - 2017
Udgivet eksternt	Ja
Begivenhed	The 50th Hawaii International Conference on System Sciences. HICSS 2017 - Waikoloa Village, USA Varighed: 4 jan. 2017 → 7 jan. 2017 Konferencens nummer: 50 http://hicss.hawaii.edu/

Konference

Konference	The 50th Hawaii International Conference on System Sciences. HICSS 2017
Nummer	50
Land/Område	USA
By	Waikoloa Village
Periode	04/01/2017 → 07/01/2017
Internetadresse	http://hicss.hawaii.edu/

Navn	Proceedings of the Annual Hawaii International Conference on System Sciences
ISSN	1060-3425

Emneord

Online games
Add-on content
User engagement
Digital economy

Adgang til dokumentet

10125/41653Licens: CC BY-NC-ND

irfan_kanat_et_al_if_you_let_them_build_it_publishersversionForlagets udgivne version, 678 KBLicens: CC BY-NC-ND

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Citationsformater

Kanat, Irfan ; Hong, Kevin ; Gu, Bin et al. / If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement. Proceedings of the 50th Hawaii International Conference on System Sciences. red. / Tung X. Bui ; Ralph Sprague. Honolulu : Hawaii International Conference on System Sciences (HICSS), 2017. s. 4082-4090 (Proceedings of the Annual Hawaii International Conference on System Sciences).

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title = "If You Let Them Build It, They Will Stay!: An Empirical Study of Add-on Content and User Engagement",

abstract = "This study aims to uncover the effects of two types of add-on content –namely, user generated and developer generated content– on user engagement with software. Utilizing a novel dataset from a major online game distribution platform covering 7323 products between January 2015 and February 2016, the findings reveal that both types of add-on content increases the engagement with software. However, we observe substitutive patterns between different types of add-on content. Our results suggest integrating social features to the base product reduces these substitution effects. The results of this study contribute to the literatures on user engagement and add-on content by uncovering hitherto overlooked substitutive relations between user generated and developer generated add-on content.",

keywords = "Online games, Add-on content, User engagement, Digital economy, Online games, Add-on content, User engagement, Digital economy",

author = "Irfan Kanat and Kevin Hong and Bin Gu and Raghu, {T. S.}",

year = "2017",

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series = "Proceedings of the Annual Hawaii International Conference on System Sciences",

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editor = "Bui, {Tung X.} and Ralph Sprague",

booktitle = "Proceedings of the 50th Hawaii International Conference on System Sciences",

address = "United States",

note = "50th Annual Hawaii International Conference on System Sciences, HICSS 2017 ; Conference date: 04-01-2017 Through 07-01-2017",

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Kanat, I, Hong, K, Gu, B & Raghu, TS 2017, If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement. i TX Bui & R Sprague (red), Proceedings of the 50th Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences (HICSS), Honolulu, Proceedings of the Annual Hawaii International Conference on System Sciences, s. 4082-4090, The 50th Hawaii International Conference on System Sciences. HICSS 2017, Waikoloa Village, Hawaii, USA, 04/01/2017. https://doi.org/10125/41653

If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement. / Kanat, Irfan ; Hong, Kevin; Gu, Bin et al.
Proceedings of the 50th Hawaii International Conference on System Sciences. red. / Tung X. Bui; Ralph Sprague. Honolulu: Hawaii International Conference on System Sciences (HICSS), 2017. s. 4082-4090 (Proceedings of the Annual Hawaii International Conference on System Sciences).

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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T1 - If You Let Them Build It, They Will Stay!

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AU - Hong, Kevin

AU - Gu, Bin

AU - Raghu, T. S.

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N2 - This study aims to uncover the effects of two types of add-on content –namely, user generated and developer generated content– on user engagement with software. Utilizing a novel dataset from a major online game distribution platform covering 7323 products between January 2015 and February 2016, the findings reveal that both types of add-on content increases the engagement with software. However, we observe substitutive patterns between different types of add-on content. Our results suggest integrating social features to the base product reduces these substitution effects. The results of this study contribute to the literatures on user engagement and add-on content by uncovering hitherto overlooked substitutive relations between user generated and developer generated add-on content.

AB - This study aims to uncover the effects of two types of add-on content –namely, user generated and developer generated content– on user engagement with software. Utilizing a novel dataset from a major online game distribution platform covering 7323 products between January 2015 and February 2016, the findings reveal that both types of add-on content increases the engagement with software. However, we observe substitutive patterns between different types of add-on content. Our results suggest integrating social features to the base product reduces these substitution effects. The results of this study contribute to the literatures on user engagement and add-on content by uncovering hitherto overlooked substitutive relations between user generated and developer generated add-on content.

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KW - User engagement

KW - Digital economy

KW - Online games

KW - Add-on content

KW - User engagement

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Kanat I, Hong K, Gu B, Raghu TS. If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement. I Bui TX, Sprague R, red., Proceedings of the 50th Hawaii International Conference on System Sciences. Honolulu: Hawaii International Conference on System Sciences (HICSS). 2017. s. 4082-4090. (Proceedings of the Annual Hawaii International Conference on System Sciences). doi: 10125/41653