Abstrakt
At the heart of any successful organisation lies a powerful conception of identity: the coherent way in which it presents itself to its stakeholders and employees, containing its purpose, goals and key characteristics. However, the traditional idea of identity as a stable, solid and reliable concept may not be the best way of approaching and managing your organisation. Rather, Majken Schultz and Steve Maguire argue that organisations would benefit from adopting a process-based view of identity, which integrates history, ongoing change and market instability into its definition.
Originalsprog | Engelsk |
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Tidsskrift | The European Business Review |
Udgave nummer | May/June |
Sider (fra-til) | 8-12 |
Antal sider | 5 |
ISSN | 1754-5501 |
Status | Udgivet - 2013 |