Identity In and Around Organisations

Majken Schultz, Steve Maguire

Publikation: Bidrag til tidsskriftTidsskriftartikelForskning


At the heart of any successful organisation lies a powerful conception of identity: the coherent way in which it presents itself to its stakeholders and employees, containing its purpose, goals and key characteristics. However, the traditional idea of identity as a stable, solid and reliable concept may not be the best way of approaching and managing your organisation. Rather, Majken Schultz and Steve Maguire argue that organisations would benefit from adopting a process-based view of identity, which integrates history, ongoing change and market instability into its definition.
TidsskriftThe European Business Review
Udgave nummerMay/June
Sider (fra-til)8-12
Antal sider5
StatusUdgivet - 2013

Bibliografisk note

Published: May/June