Abstract
It was early November 2018 and Bogi Nils Bogason, the CEO of Icelandair, had had a busy first 90 days at the helm of the airline. He was now deliberating a key question, which would undoubtedly have major implications for the future: Should Icelandair acquire WOW air?
Originalsprog | Engelsk |
---|---|
Publikationsdato | 2019 |
Udgivelsessted | Barcelona |
Udgiver | IESE |
Antal sider | 4 |
Status | Udgivet - 2019 |