Icelandair (C): WOW Now?

Jordan Mitchell, Pascual Berrone, Olaf Sigurjonsson

Publikation: AndetUndervisningscase

Abstrakt

It was early November 2018 and Bogi Nils Bogason, the CEO of Icelandair, had had a busy first 90 days at the helm of the airline. He was now deliberating a key question, which would undoubtedly have major implications for the future: Should Icelandair acquire WOW air?
OriginalsprogEngelsk
Publikationsdato2019
UdgivelsesstedBarcelona
UdgiverIESE
Antal sider4
StatusUdgivet - 2019

Bibliografisk note

Case no. SM-1689-E

Citationsformater