Icelandair (C): WOW Now?

Jordan  Mitchell; Pascual  Berrone; Olaf Sigurjonsson

Icelandair (C): WOW Now?

Jordan Mitchell, Pascual Berrone, Olaf Sigurjonsson

Institut for Regnskab

IESE Business School, University of Navarra

Publikation: Andet › Undervisningscase

Abstrakt

It was early November 2018 and Bogi Nils Bogason, the CEO of Icelandair, had had a busy first 90 days at the helm of the airline. He was now deliberating a key question, which would undoubtedly have major implications for the future: Should Icelandair acquire WOW air?

Originalsprog	Engelsk
Publikationsdato	2019
Udgivelsessted	Barcelona
Udgiver	IESE
Antal sider	4
Status	Udgivet - 2019

Bibliografisk note

Case no. SM-1689-E

Adgang til dokumentet

https://www.iesepublishing.com/icelandair-c-wow-now-2.htmlLicens: Ikke-specificeret

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Citationsformater

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AB - As many Icelanders were returning from their summer holidays in late August 2018, Icelandair made waves with some big news. The group’s CEO, Björgólfur Jóhannsson, had just resigned after announcing an EBIT loss of $19.8 million in the second quarter and lowering target profits 8% to $80 million.

M3 - Teaching case

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