Hyperloop, une mythologie de marchés

Elise Berlinski, Marianne Strauch, Quentin Plantec

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review


This paper studies how a market is being structured around Hyperloop, the hyper-speed train proposed in 2013 by Elon Musk. We show that Hyperloop carries the mythology, in the Barthian sense, of the possibility for humans to master time and space. We link semiology and materiality and show that meaning is constructed through texts and narrative. Their specificity can influence the structure of markets and what circulates in them. We develop the concept of ambiguous materiality: a dichotomy between the materiality of a technological object and its markets, enabled by the mythological nature of the object.
Bidragets oversatte titelHyperloop, a Markets’ Mythology
TidsskriftRevue Francaise de Gestion
Udgave nummer304
Sider (fra-til)65-88
Antal sider24
StatusUdgivet - maj 2022


  • Mythes
  • Technologie
  • Marchés
  • Silicon valley
  • Myths
  • Technology
  • Markets