Abstract
As an applied social science, business-to-business research is inherently cross-disciplinary. The general theories that provide insight into business relationships, systems, and markets have disciplinary foundations in the economics, psychology, sociology, and management disciplines. When conducting cross-disciplinary research, academic researchers, like their counterparts in industry, must overcome functional silos. Depending on the type of research challenge, a multi-disciplinary approach may be required; however, differences in incentives, culture, terminology and jargon, and so forth all can lead to opportunistic and counterproductive behavior. The purpose of this editorial is to explore how to undertake cross-disciplinary research that advances knowledge and understanding in the domain of business-to-business research. To achieve this purpose, we elaborate on the theorizing processes; we examine how to break cross-disciplinary boundaries; and we provide practical guidelines for undertaking cross-disciplinary research.
Originalsprog | Engelsk |
---|---|
Tidsskrift | Industrial Marketing Management |
Vol/bind | 90 |
Sider (fra-til) | A1-A5 |
Antal sider | 5 |
ISSN | 0019-8501 |
DOI | |
Status | Udgivet - okt. 2020 |
Bibliografisk note
Published online: 1. April 2020Emneord
- Cross-disciplinary research
- Interdisciplinary research
- Functional silos