How to Manage Brand Equity at the Corporate Management Level Case: The Scandinavian FMCG Industry

Karin Tollin

How to Manage Brand Equity at the Corporate Management Level Case: The Scandinavian FMCG Industry

Karin Tollin

Institut for Afsætningsøkonomi

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2002
Status	Udgivet - 2002
Begivenhed	9th International Conference on Recent Advances in Retailing and Services Science - Heidelberg, Tyskland Varighed: 16 aug. 2002 → 19 aug. 2002 Konferencens nummer: 9

Konference

Konference	9th International Conference on Recent Advances in Retailing and Services Science
Nummer	9
Land/Område	Tyskland
By	Heidelberg
Periode	16/08/2002 → 19/08/2002

Bibliografisk note

Opstilling: 659.18 tol
Løbe nr.: 027568
Sider: 26

Emneord

Brand equity
Brand management
Brands

Handle.net

Persistent link

Citationsformater

@conference{7c9bbef08eb811dba124000ea68e967b,

title = "How to Manage Brand Equity at the Corporate Management Level Case: The Scandinavian FMCG Industry",

keywords = "Brand equity, Brand management, Brands",

author = "Karin Tollin",

note = "Opstilling: 659.18 tol L{\o}be nr.: 027568 Sider: 26; 9th International Conference on Recent Advances in Retailing and Services Science ; Conference date: 16-08-2002 Through 19-08-2002",

year = "2002",

language = "English",

}