How to Manage Brand Equity at the Corporate Management Level Case: The Scandinavian FMCG Industry

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2002
StatusUdgivet - 2002
Begivenhed9th International Conference on Recent Advances in Retailing and Services Science - Heidelberg, Tyskland
Varighed: 16 aug. 200219 aug. 2002
Konferencens nummer: 9

Konference

Konference9th International Conference on Recent Advances in Retailing and Services Science
Nummer9
LandTyskland
ByHeidelberg
Periode16/08/200219/08/2002

Bibliografisk note

Opstilling: 659.18 tol
Løbe nr.: 027568
Sider: 26

Emneord

  • Brand equity
  • Brand management
  • Brands

Citationsformater