How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research

Michel Van der Borgh (Redaktør), Adam Lindgreen (Redaktør), Tobias Schäfers (Redaktør)

Publikation: Bog/antologi/afhandling/rapportAntologiForskningpeer review

Abstract

Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?

Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing.

How to Achieve Societal Impact through Engaged and Collaborative Scholarship is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest.
OriginalsprogEngelsk
UdgivelsesstedCheltenham
ForlagEdward Elgar Publishing
Antal sider387
ISBN (Trykt)9781800888524
ISBN (Elektronisk)9781800888531
DOI
StatusUdgivet - 2024
NavnHow To Guides

Emneord

  • Societal challenges
  • Purposeful marketing research
  • Sustainable knowledge transfer
  • Academic-practitioner collaboration
  • Engaged scholarship
  • Cross-disciplinary learning
  • Marketing research impact

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