How the Measurement of Store Choice Behaviour Moderates the Relationship between Distance and Store Choice Behaviour

Torben Hansen, Flemming Cumberland, Hans Stubbe Solgaard

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

The influence of distance on consumer store choice behaviour has been considered in many studies. In that respect, frequency and budget share are frequently used methods of measurement to determine the consumer's store choice behavour. In this study, we propose that the significance of distance is influenced by the way in which store choice behaviour is conceptualized. A survey among 631 consuemrs was performed in order to examine the research proposition. Structural equation results suggest that the negative effect of distance on store choice behaviour is larger when store choice behaviour is measured as number of visits to a particular store than wehen store cjoice behaviour is measured as the percentage of budget spend at a particular store. Our results indicate that researchers should carefully consider the measurement of store choice behaviour when carrying out empirical research invlving the concept of distance.
OriginalsprogEngelsk
TitelProceeding of International Marketing Trends Conference : Paris 17-19 January 2013
Antal sider23
UdgivelsesstedParis
ForlagUniversità Ca’ Foscari Venezia
Publikationsdato2013
ISBN (Elektronisk)9782953281156
StatusUdgivet - 2013
BegivenhedThe 12th International Marketing Trends Conference - Paris, Frankrig
Varighed: 17 jan. 201319 jan. 2013
Konferencens nummer: 12
http://www.marketing-trends-congress.com/node/3

Konference

KonferenceThe 12th International Marketing Trends Conference
Nummer12
LandFrankrig
ByParis
Periode17/01/201319/01/2013
Internetadresse

Bibliografisk note

Proceeding published as CD.

Emneord

  • Store choice behaviour
  • Distance
  • Service output
  • Structural equation modelling

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