How Task Description Transforms Clients' Expectation-Disconfirmation in Crowdsourcing

Chaofan Yang, Bingqing Xiong, Eric T.K. Lim, Yongqiang Sun, Chee-Wee Tan

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Abstract

The rapid growth of crowdsourcing platforms grants clients unprecedented opportunities to procure services digitally. Clients typically solicit solutions by preparing a task description that outlines their requirements for desired products and participating vendors. Vendors then respond with bidding proposals that elaborate on their qualifications and work plans. Subsequently, clients select the preferred proposal and the selected vendor delivers the product. In the crowdsourcing context, task description has been identified as an essential feature. Prior research has concentrated on the effect of description clarity and description richness, yet inconsistent findings have been found. Moreover, scarce literature has examined the mechanism underlying how clients should formulate task descriptions to improve the bidding process and obtain satisfactory outcomes. To fill in these gaps, we drew on expectation-disconfirmation theory (EDT) to advance a multi-stage model: Specifically, task description, convergence of vendors' proposals, selected proposal, and clients' follow-up evaluation of final work were conceptualized as explicit expectations, process-based performance, outcome-based disconfirmation, and client satisfaction. Results demonstrated an inverted U-shaped effect of description clarity on process-based performance, with reward budget acted as a moderator. Process-based performance imposed a negative effect on outcome-based disconfirmation, which was in turn positively related to client satisfaction. It is a significant finding since we contextualize the EDT to envision a more complete crowdsourcing process. Additionally, this study reconciles the mixed conclusions by revealing the curvilinear effect of description clarity on process-based performance as well as the moderating role of reward budget.
OriginalsprogEngelsk
TitelProceedings of the Eighty-second Annual Meeting of the Academy of Management
RedaktørerSonja Taneja
Antal sider1
UdgivelsesstedBriarcliff Manor, NY
ForlagAcademy of Management
Publikationsdato2022
Sider3886
DOI
StatusUdgivet - 2022
BegivenhedThe Academy of Management Annual Meeting 2022: Creating a Better World Together - Seattle, USA
Varighed: 5 aug. 20229 aug. 2022
Konferencens nummer: 82
https://2022.aom.org/

Konference

KonferenceThe Academy of Management Annual Meeting 2022
Nummer82
Land/OmrådeUSA
BySeattle
Periode05/08/202209/08/2022
Internetadresse
NavnAcademy of Management Proceedings
ISSN0065-0668

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