How Stakeholder Sensing and Anticipations Shape the Firm’s Strategic Response Capability

    Publikation: KonferencebidragPaperForskningpeer review

    Abstrakt

    We outline a strategic response capability framework drawing on cognitive neuroscience to explain stakeholder sensing and anticipations as essential input to environmental analysis. Stakeholders receive stimuli from ongoing interactions with the firm and thereby sense current environmental changes and form anticipations about future performance that provide early signals about needs for proactive strategic responses. Based on insights from literatures on cognitive neuroscience, marketing and strategy we develop a strategic response capability model driven by stakeholder sensing and anticipations with associated propositions. We discuss the implications of the proposed framework and suggest future research venues to further uncover the microfoundations of the firm’s strategic response capability.
    OriginalsprogEngelsk
    Publikationsdato2014
    Antal sider7
    StatusUdgivet - 2014
    BegivenhedStrategic Management Society 34th Annual International Conference. SMS 2014 - Madrid, Spanien
    Varighed: 20 sep. 201423 sep. 2014
    Konferencens nummer: 34
    http://madrid.strategicmanagement.net/

    Konference

    KonferenceStrategic Management Society 34th Annual International Conference. SMS 2014
    Nummer34
    LandSpanien
    ByMadrid
    Periode20/09/201423/09/2014
    Internetadresse

    Emneord

    • Anticipations
    • Cognition
    • Neuroscience
    • Sensing
    • Strategic responsive capability

    Citationsformater

    Hallin, C. A., Andersen, T. J., & Ooi, C-S. (2014). How Stakeholder Sensing and Anticipations Shape the Firm’s Strategic Response Capability. Afhandling præsenteret på Strategic Management Society 34th Annual International Conference. SMS 2014, Madrid, Spanien.