How Quality and Service Drive Brand Equity

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS)
Antal sider	19
Publikationsdato	2009
Status	Udgivet - 2009
Begivenhed	12th QMOD and Toulon-Verona Conference - Verona, Italien Varighed: 27 aug. 2009 → 29 aug. 2009 Konferencens nummer: 12

Konference	12th QMOD and Toulon-Verona Conference
Nummer	12
Land/Område	Italien
By	Verona
Periode	27/08/2009 → 29/08/2009

"Best paper award" winner

Handle.net

@inproceedings{875e90d0e19211de95d6000ea68e967b,

title = "How Quality and Service Drive Brand Equity",

author = "Anne Martensen and Lars Gr{\o}nholdt",

note = "{"}Best paper award{"} winner; 12th QMOD and Toulon-Verona Conference ; Conference date: 27-08-2009 Through 29-08-2009",

year = "2009",

language = "English",

booktitle = "Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS)",

}