How Much Will you Pay? Understanding the Value of Information Cues in the Sharing Economy

Olga Abramova, Hanna Krasnova, Chee-Wee Tan

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The advent of peer-to-peer accommodation sharing platforms, like Airbnb, has ushered in a new era in travel worldwide. However, to ensure sustainability in the long term, information asymmetry inherent to such platforms has to be tackled. Currently, accommodation sharing platforms offer a multitude of in-built trust-enhancing cues that may reduce information asymmetry, signal trust and aid potential guests in their decision making. Nevertheless, little is known about the effectiveness of these cues in shaping online consumption behavior. Building on the Signalling Theory, this study explores the effectiveness and monetary value of three groups of trust-enhancing cues commonly deployed by service providers to promote trust in the sharing economy via a discrete choice experiment methodology. Findings from our study not only contribute to extant literature on the effectiveness of trust-enhancing cues, but they also empower platform providers and hosts through novel insights on how the performance of their offerings is evaluated by consumers.
TitelProceedings of the 25th European Conference on Information Systems, ECIS 2017
Antal sider18
UdgivelsesstedAtlanta, GA
ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
ISBN (Trykt)978989207655
ISBN (Elektronisk)9780991556700
StatusUdgivet - 2017
BegivenhedThe 25th European Conference on Information Systems (ECIS) 2017 - Centro Cultural Vila Flor, Guimarães, Portugal
Varighed: 5 jun. 201710 jun. 2017
Konferencens nummer: 25


KonferenceThe 25th European Conference on Information Systems (ECIS) 2017
LokationCentro Cultural Vila Flor
NavnProceedings of the European Conference on Information Systems


  • Sharing economy
  • Trust-enhancing signals
  • Price premium
  • Discrete choice experiment