How Market Perceptions Influence Knowledge Strategies on User Involvement

John K. Christiansen, Anne Sofie Lefevre, Claus J. Varnes, Astrid S. Wolf

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelStrategic Market Creation : A New Perspective on Marketing and Innovation Management
RedaktørerKarin Tollin, Antonella Caru
Antal sider28
Udgivelses stedHoboken
ForlagWiley
Publikationsdato2008
Sider285-312
ISBN (Trykt)9780470725092, 9780470694275
StatusUdgivet - 2008

Bibliografisk note

Løbenummer: 083853

Emneord

  • innovation
  • brugerindflydelse
  • markeder

Citationsformater

Christiansen, J. K., Lefevre, A. S., Varnes, C. J., & Wolf, A. S. (2008). How Market Perceptions Influence Knowledge Strategies on User Involvement. I K. Tollin, & A. Caru (red.), Strategic Market Creation: A New Perspective on Marketing and Innovation Management (s. 285-312). Wiley.