How Facets of Unaided Brand Knowledge Affect Consumer Response

Oliver Koll, Sylvia von Wallpach

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelThe Six Senses : The Essentials of Marketing - Conference Proceedings 39th EMAC Conference
RedaktørerSusanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Udgivelses stedFrederiksberg
ForlagDepartment of Marketing. CBS
Publikationsdato2010
ISBN (Trykt)9788792569011
StatusUdgivet - 2010
Udgivet eksterntJa
BegivenhedThe 39th EMAC Annual Conference 2010 - Copenhagen Business School, Frederiksberg, Danmark
Varighed: 1 jun. 20104 jun. 2010
Konferencens nummer: 39

Konference

KonferenceThe 39th EMAC Annual Conference 2010
Nummer39
LokationCopenhagen Business School
LandDanmark
ByFrederiksberg
Periode01/06/201004/06/2010

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Citationsformater

Koll, O., & von Wallpach, S. (2010). How Facets of Unaided Brand Knowledge Affect Consumer Response. I S. C. Beckmann, T. Ringberg, & T. Ritter (red.), The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference Department of Marketing. CBS.