How Facets of Unaided Brand Knowledge Affect Consumer Response

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	The Six Senses : The Essentials of Marketing - Conference Proceedings 39th EMAC Conference
Redaktører	Susanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Udgivelsessted	Frederiksberg
Forlag	Department of Marketing. CBS
Publikationsdato	2010
ISBN (Trykt)	9788792569011
Status	Udgivet - 2010
Udgivet eksternt	Ja
Begivenhed	The 39th EMAC Annual Conference 2010: The Six Senses: The Essentials of Marketing - Copenhagen Business School, Frederiksberg, Danmark Varighed: 1 jun. 2010 → 4 jun. 2010 Konferencens nummer: 39

Konference	The 39th EMAC Annual Conference 2010
Nummer	39
Lokation	Copenhagen Business School
Land/Område	Danmark
By	Frederiksberg
Periode	01/06/2010 → 04/06/2010

Handle.net

@inproceedings{fabbbfdab9894c209e1a47f07dafd7c2,

title = "How Facets of Unaided Brand Knowledge Affect Consumer Response",

author = "Oliver Koll and {von Wallpach}, Sylvia",

year = "2010",

language = "English",

isbn = "9788792569011",

editor = "{ Beckmann}, {Susanne C.} and Ringberg, {Torsten } and Ritter, {Thomas }",

booktitle = "The Six Senses",

publisher = "Department of Marketing. CBS",

address = "Denmark",

note = "The 39th EMAC Annual Conference 2010 ; Conference date: 01-06-2010 Through 04-06-2010",

}

How Facets of Unaided Brand Knowledge Affect Consumer Response. / Koll, Oliver; von Wallpach, Sylvia.
The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . red. / Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg: Department of Marketing. CBS, 2010.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - How Facets of Unaided Brand Knowledge Affect Consumer Response

AU - Koll, Oliver

AU - von Wallpach, Sylvia

N1 - Conference code: 39

PY - 2010

Y1 - 2010

M3 - Article in proceedings

SN - 9788792569011

BT - The Six Senses

A2 - Beckmann, Susanne C.

A2 - Ringberg, Torsten

A2 - Ritter, Thomas

PB - Department of Marketing. CBS

CY - Frederiksberg

T2 - The 39th EMAC Annual Conference 2010

Y2 - 1 June 2010 through 4 June 2010

ER -