How Events Work: Understanding Consumer Responses to Event Marketing

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Emneord

@article{d70a8350d8ba11dd8e8d000ea68e967b,

title = "How Events Work: Understanding Consumer Responses to Event Marketing",

keywords = "event markedsf{\o}ring, forbrugeradf{\ae}rd, k{\o}bsadf{\ae}rd",

author = "Anne Martensen and Lars Gr{\o}nholdt",

year = "2008",

language = "English",

volume = "4",

pages = "45--57",

journal = "Innovative Marketing",

issn = "1814-2427",

publisher = "LLC CPC Business Perspectives",

number = "4",

}